Home of Jon Wilks, freelance content strategist, writer and editor
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Editorial analytics are stranded in another era. It’s time to take them seriously
Medium, publishing and the Emperor’s New Clothes
From scroll depth to read depth: a more precise way of measuring editorial engagement
Breaking out of the ‘echo chamber’ – it starts in the newsrooms
Analytics vs editorial ‘gut instinct’ – which should we trust?
59% of readers share articles without reading – here’s why we should care
How Facebook’s algorithm changes will work wonders for editorial content strategy
Into Wilfred Thesiger’s Empty Quarter
Can single metrics really describe behaviours such as loyalty or engagement?
Tohoku earthquake: a live blog from a shaking building