Home of Jon Wilks, freelance content strategist, writer and editor
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Editorial analytics are stranded in another era. It’s time to take them seriously
Medium, publishing and the Emperor’s New Clothes
From scroll depth to read depth: a more precise way of measuring editorial engagement
Breaking out of the ‘echo chamber’ – it starts in the newsrooms
Analytics vs editorial ‘gut instinct’ – which should we trust?
59% of readers share articles without reading – here’s why we should care
How Facebook’s algorithm changes will work wonders for editorial content strategy
Can single metrics really describe behaviours such as loyalty or engagement?
Marketing through storytelling – an overview for freelancers and small businesses